Yes on 37 campaign (proper labeling of Genetically Modified Organisms, or GMO's), massive amounts of money are being poured in by Monsanto, WalMart and other companies and lobbyist groups to defeat the measure.
The fight serves as a reminder as to why political lobbying by corporations (and especially in light of the "Citizens United" U.S. Supreme Court decision -connecting money to speech -and tenuously connecting corporations as "people with free speech rights") typically erodes societal protections for the pursuit of profit.
Monsanto has gained a great deal of exposure (which they continue to attempt to avoid) for their continuing strategy to control world food supply. This -as well as the strategy they use to gain more power -through intimidation -is sinister -and I believe that if more people were aware of their egregious behavior -we would all be working together -Democrats, Republicans, Greens and Libertarians -to revoke the corporate charter of Monsanto.
In is unusual and noteworthy when a small farmer faces the legal team afforded by one of the worlds largest multinational corporation -and wins.
The following article -written by friend and attorney Oscar Michelen describes the counter strategy employed by the small family farmer that not only beat Monsanto -but established important legal precedent to hopefully be a foundation for other small farmers to stop Monsanto and others that attempt to grow revenue and profit through legal intimidation.